Social Media Listening Associate
- Social Media Listening
Position Summary
Joining Nestlé means you are joining the largest food and Beverage Company in the world. At our very core we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.
Monitoring of digital and social media channels collecting structuring and analyzing data from multiple sources to support Brands and Functions with reputation management social insights and content marketing.
A day in the life of...
Ensure all relevant data is processed labelled/tagged and structured accurately in corresponding digital and media analytics tool
Omnichannel analysis to deliver data-driven conclusions in reports/ dashboards/ presentations to address business questions including but not limited to social brand equity report owned digital and social channels measurement analysis of marketing campaign performance analysis and insight on brand ecosystem and crisis listening.
Support with ad-hoc business requests including but not limited to data pulls data structuring and analysis.
Crisis listening to identify potential reputational risks and timely alerting respective Functions/Brands to help prevent issue escalation provide support in issue management
Updating Standard Routines based on assignment
Work with cross-functional teams on the day-to-day execution of analytics projects and initiatives
What will make you successful
University Degree (e.g. marketing business studies communications journalism media studies psychology)
Solid understanding of how Social Media platforms work (Twitter Facebook LinkedIn Instagram YouTube TikTok etc.)
Understanding of key functionality of social media listening tools (Social Studio Socialbakers Sprinklr TalkWalker Google Ananlytics or similar)
Ability to work with large volumes of data coming from different sources; basic understanding of data types and structure
Excel knowledge (able to organize tables build simple charts sorting filtering conditional formatting etc.)
Basic data visualization and presentation skills
Confident user of MS Word PowerPoint
Experience working with analytical tasks (work-related or academical) a plus
Knowledge of English (advanced level) + additional language as per the project requirements
