About the Role:

We are looking for a passionate and creative Digital Marketing Specialist to join our growing team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our company and its products or services. You will play a major role in enhancing brand awareness, driving website traffic, and generating qualified leads.

Key Responsibilities:

• Plan and execute digital marketing campaigns across various channels (Google Ads, Meta, LinkedIn, Instagram, etc.).
• Manage the company’s social media presence and create engaging content that aligns with the brand tone and strategy.
• Conduct keyword research, SEO/SEM optimization, and monitor website analytics to improve performance.
• Analyze digital marketing data and prepare performance reports with actionable insights.
• Manage email marketing campaigns including design, segmentation, and performance tracking.
• Coordinate with internal teams (creative, content, and sales) to ensure alignment and effectiveness of marketing efforts.
• Stay updated on the latest digital marketing trends, tools, and technologies.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 3 years of proven experience in digital marketing or a similar role.
• Hands-on experience with Google Ads, Meta Business Suite, and SEO/SEM tools (e.g., Google Analytics, SEMrush, Ahrefs).
• Strong understanding of social media advertising and content strategy.
• Excellent analytical, communication, and project management skills.
• Creative thinker with the ability to generate innovative marketing idea
  

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