vertra is a global digital experience and transformation company on a mission to simplify life through technology.

With headquarters in the U.S. and operations in the UAE, Jordan, India, South Africa, and beyond, we deliver cutting-edge solutions for utilities, public sector, and financial institutions through our platforms:

• MiCustomer (DXP): Customer experience platform for utilities and citizen services.
• MiFlow (AI-powered modernization suite): Enables code-to-code transformation and intelligent automation.
• DXS: Digital transformation services across SAP, Mendix, and cloud ecosystems.

We are seeking a Marketing Leader who will define and drive Avertra’s global marketing strategy, working hand-in-hand with our Brand & Creative Lead to amplify our story across digital, enterprise, and investor audiences. This role sits at the intersection of storytelling, strategy, and growth.

You’ll transform complex technology narratives (AI, SAP, Mendix, utilities, digital, MiCustomer) into emotionally compelling campaigns that inspire decision-makers, attract talent, and fuel our next stage of growth.

ain Job Responsibilities

Strategic Leadership

• Define and own Avertra’s global marketing strategy across brand, product, and regional dimensions.
• Align marketing priorities with Avertra’s revenue growth playbook.
• Partner with the CEO to craft investor and client ready narratives and ecosystem-level storytelling.
• Lead quarterly planning cycles and measure marketing ROI through data-driven KPIs (pipeline influence, brand reach, engagement, conversion).

Product & Solution Marketing

• Translate Avertra’s platforms and services into differentiated market positioning.
• Develop GTM strategies and content for key verticals — Utilities, Public Sector, Financial Services.
• Enable the sales team with powerful value messaging, case studies, playbooks, and competitive insights.
• Support proposal and RFP teams with refined brand narratives and visuals.

Brand & Content Ecosystem

• Collaborate closely with the Brand & Creative Lead to maintain a unified voice, visual identity, and content rhythm.
• Oversee the content production calendar — including blogs, LinkedIn, thought leadership, webinars, and event activations.
• Curate Avertra’s AI + Human Innovation narrative across earned, owned, and paid media channels.
• Elevate the visibility of Avertra’s leadership team through executive communications, public speaking, and awards.

Digital & Growth Marketing

• Oversee Avertra’s digital presence — website, SEO, LinkedIn, and campaign analytics.
• Manage lead generation funnels, partner campaigns, and performance marketing tied to enterprise accounts.
• Define and manage marketing tech stack integrations with CRM, lovable, n8n workflows, and analytics dashboards.

Team & Culture

• Lead and mentor a growing gl
• لتقديم الان