Media Buying Specialist

Media Buying Specialist
نوع العمل : عمل كلى
الخبرة : 3-5 سنة
الراتب : not mentioned
المكان : Egypt

Job Details

Experience Needed:2 to 4 years
Career Level:Experienced (Non-Manager)
Education Level:Bachelor's Degree
Salary:Confidential

Job Description

  • Develop, execute, and optimize paid media campaigns across digital platforms to drive brand awareness and patient acquisition.
  • Monitor, analyze, and report on campaign performance metrics, providing actionable insights to improve ROI.
  • Collaborate with marketing and creative teams to align media strategies with overall brand objectives.
  • Negotiate and purchase advertising space on various digital channels, ensuring cost-effective media buys.
  • Conduct market research to identify target audiences and emerging media trends relevant to dental services.
  • Manage budgets, allocate resources efficiently, and track spend to ensure campaigns remain within financial parameters.
  • Test and refine ad creatives, messaging, and targeting strategies for continuous campaign improvement.
  • Stay updated on industry best practices, platform updates, and competitor activities to maintain a competitive edge.
  • Coordinate with external vendors and media partners to maximize campaign reach and effectiveness.
  • Ensure all campaigns comply with relevant advertising regulations and brand guidelines.

Job Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 2 to 4 years of experience in media buying, digital advertising, or a related marketing role.
  • Proven track record of managing and optimizing paid media campaigns across platforms such as Google Ads, Facebook Ads, and Instagram.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent negotiation and communication skills for dealing with media vendors and internal stakeholders.
  • Experience working with marketing analytics tools and ad management platforms.
  • Ability to manage multiple campaigns simultaneously and meet tight deadlines.
  • Detail-oriented with strong organizational and project management abilities.
  • Up-to-date knowledge of digital marketing trends and best practices.
  • Demonstrated ability to work effectively in a fast-paced, office-based environment.



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