We are looking for a high-energy, versatile Marketing Manager to build our marketing department from the ground up. This is a "player-coach" role: you will be the sole executor responsible for "getting your hands dirty" across all functions—from strategy to daily execution—until we scale. You are a modern marketer who leverages AI to work faster and smarter, maintaining a premium brand presence for Express while managing technical performance funnels.
Key Responsibilities:Department Foundation: Establish the initial marketing workflows, brand guidelines, and reporting structures. You will be a one-person department at the start, handling everything until we identify and hire for specific sub-roles. AI-Powered Content Creation: Utilize advanced AI tools to generate high-quality copy and visual assets. Manage the full content lifecycle for all social platforms, ensuring each channel has its own distinct tone (e.g., authoritative on Linked In, engaging on Facebook). Linked In Positioning: Specifically lead the effort to position Express as a dominant player in the B2B space via Linked In through strategic networking and thought leadership. Full-Stack Paid Media: Personally manage and optimize all paid campaigns on Meta and Google Search. This includes keyword competition analysis, A/B testing, and managing budgets for both branding and lead generation. Community & PR Management: Directly handle all social media inquiries and moderation. Coordinate with PR agencies to streamline press releases and ensure Express is featured in key newspapers and digital news sites. Lead Management: Ensure all leads generated from paid campaigns are properly tracked and integrated into our CRM for the sales team.
Requirements:Execution Mindset: You must be comfortable being the "doer." You will write the posts, click the buttons in Ads Manager, and reply to the comments yourself. AI Literacy: Expert-level ability to prompt and use AI tools to create professional-grade images, videos, and copy, significantly reducing the need for external creative freelancers initially. Technical Performance: Proven experience managing Google Search campaigns and understanding the nuances of high-competition keywords. Strategic Adaptability: Ability to handle high-level PR strategy one hour and customer service replies the next.