Influencer Marketing Specialist

Influencer Marketing Specialist
نوع العمل : عمل كلى
الخبرة : 3-5 سنة
الراتب : not mention
المكان : new york

Key Responsibilities: 

  • Influencer Outreach & Communication: Assist in identifying new creators and nurturing relationships with key influencers (mega, macro, and micro) in North America. Help maintain clear, open communication with influencers to ensure a positive brand experience.
  • Campaign Execution Support: Aid in the execution of influencer campaigns, ensuring that influencers receive products on time, content guidelines are followed, and influencers are engaged throughout the campaign lifecycle.
  • Affiliate Program Management: Support the Friends of Lush affiliate program, managing communications with affiliate influencers, ensuring smooth onboarding, supporting in task and activation ideation, and assisting in tracking performance.
  • Influencer Seeding: Handle the logistics of product seeding, including compiling target lists, tracking influencer requests, sending products, and following up to ensure coverage and engagement.

Campaign Coordination & Reporting:

  • Campaign Performance Tracking: Monitor influencer campaign performance, tracking engagement, sales, and EMV, and assist in preparing reports for the Influencer Manager and brand leadership.
  • Analytics Support: Assist in collecting data on campaign results, reviewing key metrics and identifying trends, success, and areas of growth to help the team optimize future campaigns based on insights.

Event & Activation Support:

  • Event Coordination: Support the planning and execution of influencer events, including creative ideation, venue & vendor sourcing, production logistics and on-the-ground support
  • Event Results Reporting: Create comprehensive post-event reports capturing attendance, results, and insights for brand leadership.

Cross-Functional Collaboration:

  • Team Collaboration: Work closely with the PR, Digital Marketing, and Retail Marketing teams to ensure the execution of cohesive campaigns and consistent messaging across platforms.
  • Influencer Content Support: Assist in developing content guidelines for influencers and supporting them with brand-approved assets to ensure messaging is on point and consistent with Lush’s values.

Administrative & General Support:

  • Budget Tracking: Help track expenses and stay within the allocated influencer marketing budget, providing administrative support as needed.
  • Project Management Assistance: Assist the Influencer Manager in tracking ongoing projects and campaigns, ensuring that all deadlines are met and the execution is seamless.

You bring the following QUALIFICATIONS:

  • 3-4 years of experience in influencer marketing, social media, or public relations, ideally within beauty, lifestyle, or retail.
  • Relationship-Building: Ability to foster and maintain strong relationships with influencers and key content creators, ensuring ongoing brand partnerships.
  • Strong Communication Skills: Excellent written and verbal communication skills for engaging with influencers, creating campaign briefs, and supporting team efforts.
  • Organizational Skills: Strong attention to detail and excellent organizational skills to manage multiple campaigns, events, and tasks simultaneously.
  • Tech-Savvy: Proficiency in social media platforms, content creation tools, and influencer marketing platforms (e.g., Influencity, GRIN, etc.). Comfortable using spreadsheets, analytics tools, and reporting software.
  • Creative Mindset: A passion for creativity and the ability to help brainstorm new ways to engage influencers and create impactful campaigns.
  • Adaptability & Flexibility: Ability to adapt to fast-paced work environments, manage tight deadlines, and adjust to changes in influencer marketing strategies.

 

Thriving with a diverse company culture, celebrating the uniqueness of our staff and committed to inclusion. We are proud to be an equal opportunity employer.

We thank all interested applicants; however, only qualified candidates will be contacted.

 


Job Details

  • Full-time permanent role
  • Remote role. Ideally located in Los Angeles, CA, New York City, NY, or Austin, TX, but open to candidates across the United States only.