Location & Flexibility

Our Digital Marketing Manager (Adobe) is an integral part of our Digital Marketing team at TELUS Digital. To help retain our deep culture of collaboration, this role will maintain an in-office presence in a hybrid capacity 2-3 days weekly. This role can be located in Boston, MA, Charlottesville, VA, Columbus, OH, or Durham, NC. 

The Opportunity 

As a Digital Marketing Manager (Adobe), you will leverage your expertise in Adobe Experience Platform applications (AEP, CDP, AJO, CJA) to lead complex business/technical integrations and impact our clients’ products through data-driven decisions. You’ll ensure our clients successfully adopt and leverage Adobe technologies as we launch their digital marketing campaigns!  

Responsibilities

• You’ll lead complex strategy and execution projects across a variety of client apps and tools in the MarTech landscape, with a focus on Adobe Experience Platform applications such as AEP, CDP, AJO, and CJA, as well as other tools like Braze, Marketo, Segment, mParticle, Branch, Appsflyer, Amplitude, Salesforce Marketing Cloud, and Punchh
• Drive ongoing client success and satisfaction by determining the scope of various engagements and communicating regularly with various stakeholders
• You’ll coach project teams and mentor the Growth team to ensure client success, with a specific emphasis on leveraging Adobe Experience Platform applications.
• Lead discovery engagements to learn our clients’ business goals and determine their optimal marketing tech stacks, particularly focusing on the implementation and utilization of Adobe Experience Platform applications.
• You’ll train clients on how to use their marketing technology stack, including Adobe tools, and advise on best practices for optimization and scaling
• Lead ongoing marketing service engagements with clients, including push and email campaigns, outcomes-based analytics, and data reporting to demonstrate ROI 
• You’ll provide feedback to internal teams on creative assets and content development
• Resolve a wide range of customer inquiries from basic education to technical operations, specifically related to Adobe Experience Platform applications
• Develop and launch multi-channel marketing strategies to improve engagement, conversion, and retention metrics, leveraging Adobe Experience Platform applications
• Collaborate with technology vendors to develop customized marketing solutions for clients, with a focus on Adobe technologies
• Analyze integrated marketing performance by audience segment and make adjustments to optimize customer experience, personalization, and relevance, using insights from Adobe Experience Platform applications.
• Travel to client offices as needed

Qualifications

• 3+ years of professional experience in a client-facing marketing strategy role, with extensive experience in Adobe Experience Platform applications (AEP, CDP, AJO, CJA).
• Demonstrated proficiency in deploying campaigns in customer engagement platforms 
• Experience successfully developing and leading multi-phase projects with diverse stakeholders, particularly those involving Adobe Experience Platform (AEP) applications.
• You’ve led diverse, cross-functional teams and have coached and mentored team members
• Excellent written and verbal communication skills
• Proficient in HTML/CSS for emails, landing pages, content cards, and in-app messages
• You’ve successfully planned and deployed integrated digital marketing or communications campaigns to drive acquisition, increase retention, or improve customer long-term value, utilizing Adobe Experience Platform (AEP) applications.
• Extensive knowledge of data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, etc., with a focus on Adobe Experience Platform (AEP) applications
• You can present complex ideas to clients and team members in a compelling and energetic way
• You’re empathetic to client needs and can help find solutions if problems arise, especially those related to Adobe Experience Platform (AEP) applications. 

Equal Opportunity Employer

At TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on applicants’ qualifications, merits, competence, and performance without regard to any characteristic related to diversity.

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