نوع العمل : عمل كلى
الخبرة : 3-5 سنة
الراتب : $146,100 – $278,500 per year
المكان : Washington
الخبرة : 3-5 سنة
الراتب : $146,100 – $278,500 per year
المكان : Washington
You Are:
The Marketing Strategy Senior Manager will be responsible for developing and executing comprehensive marketing strategies for federal clients. This role involves leading direct client delivery, driving sales and growth, including developing and refining our offering and capabilities. We are looking for seasoned marketing leader experienced in conducting in-depth audience research, crafting strategic marketing plans, developing brand identity, managing cross-functional workstreams, including overseeing creative and media teams. Candidates should also have experience supporting and advising multiple ongoing programs, have a passion for people development, and be comfortable operating with ambiguity and change.
Client Delivery:
- Audience Research: Conduct thorough research to understand audiences and analyze demographic, psychographic, and behavioral data to inform marketing strategies and campaign development. Monitor and report on audience trends and insights to continuously refine marketing approaches.
- Marketing Strategy Development: Develop and implement strategic marketing plans that align with federal clients' goals and objectives. Identify key opportunities and challenges within the federal sector to shape effective marketing strategies. Collaborate with stakeholders to ensure marketing strategies are integrated with broader organizational and client goals.
- Brand Identity Enhancement: Develop and maintain a strong brand identity that resonates with federal audiences and aligns with clients' values and mission. Ensure brand messaging and visuals are consistent across all marketing materials and platforms. Drive initiatives to strengthen brand recognition and reputation within the federal sector.
- Creative and Production Oversight: Provide strategic oversight in partnership with a Creative Director to manage the creative process, including concept development, design, and production of marketing materials. Work with creative teams to ensure high-quality and innovative content that meets strategic objectives and resonates with federal audiences. Manage production timelines and budgets to ensure projects are delivered on time and within scope.
- Campaign Management: Plan, execute, and monitor marketing campaigns across various channels, including digital, print, and events. Develop campaign briefs, set objectives, and measure campaign performance against key metrics. Develop paid media strategies and oversee the media planning and execution of campaigns including digital, social, display, OOH, programmatic, etc. Enhance organic media efforts through SEO, content marketing, and social media strategies to increase visibility and audience reach. Monitor media performance and adjust strategies to improve results and achieve campaign goals. Optimize campaigns based on performance data and feedback to maximize effectiveness and ROI.
Sales & Growth:
- Industry Expertise and Innovation: Stay ahead of marketing trends, emerging technologies, and industry best practices. Regularly share insights on marketing and media strategies within the AFS Experience practice and broader community.
- Sales Pipeline and Opportunity Management: Originate or identify, track, and pursue new business opportunities in federal. Work with federal account/portfolios to develop and deliver proposals, new business pitches, and prospective client conversations.
- People Development: Mentor junior team members, providing guidance on complex marketing challenges and career development. Foster a culture of continuous learning and improvement within project teams.
- Thought Leadership: publish articles, white papers, and blog posts on relevant marketing topics, demonstrating expertise and establishing AFS’s authority in the field.
Capability & Offering Development:
- Developing Relevant Services and Offerings: Design and develop relevant solutions that align with client needs and market demand. Create detailed plans and frameworks for offerings, including go-to-market strategies, value propositions and supporting marketing material.
- Building Internal Capabilities: Identify and develop the necessary skills, tools, and resources within the Experience practice to deliver on current and future client engagements. Identify training and development opportunities for team members to build expertise in new offering areas as needed. Work with a cross-functional leadership team across strategy, operations, and technology to bring a One Accenture solution to leading client engagements.
Here's What You Need:
- Bachelors Degree
- 10+ years of experience in one or more of the following: marketing, advertising, and/or media campaign management
Bonus Points If:
- Advanced Degree
- 15+ years of industry experience
- Strong written and verbal communication skills
- Commitment to delivering tangible outcomes for customers and stakeholders
- Excellent people management and relationship development skills
The Extras:
- US Citizenship Required
As required by local law, Accenture Federal Services provides reasonable ranges of compensation for hired roles based on labor costs in the states of California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York, Washington, Vermont, and the District of Columbia. The base pay range for this position in these locations is shown below. Compensation for roles at Accenture Federal Services varies depending on a wide array of factors, including but not limited to office location, role, skill set and level of experience. Accenture Federal Services offers a wide variety of benefits. You can find more information on benefits here. We accept applications on an on-going basis and there is no fixed deadline to apply.
The pay range for the states of California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York, Washington, Vermont, and the District of Columbia is:
$146,100—$278,500 USD
What We Believe
As a company wholly dedicated to serving the US federal government, we bring together the best talent to help reinvent how federal agencies operate and deliver greater value for their mission and the American people. We have an unwavering commitment to creating a culture in which all our people are respected, feel a sense of belonging, and have equal opportunity. As a business imperative, every person at Accenture Federal Services has the responsibility to create and sustain a culture where everyone feels welcomed and included. This is grounded in our core values and our experience that hiring and developing great people who reflect different perspectives, experiences, and backgrounds is key to driving innovation and delivering the results that our clients and the country count on.
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities. For details, view a copy of the Accenture Federal Services Equal Opportunity Policy Statement.
Accenture Federal Services is an Equal Employment Opportunity employer. Additionally, as an Affirmative Action Employer for Veterans and Individuals with Disabilities, Accenture Federal Services is committed to providing veteran employment opportunities to our service men and women.
Requesting An Accommodation
Accenture Federal Services is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture Federal Services and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
If you are being considered for employment opportunities with Accenture Federal Services and need an accommodation for a disability or religious observance during the interview process or for the job you are interviewing for, please speak with your recruiter.
Other Employment Statements
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
Candidates who are currently employed by a client of Accenture Federal Services or an affiliated Accenture business may not be eligible for consideration.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, please click here for additional important information.