Responsibilities

• Study company products and features to translate technical details into benefits for the user
• Manage ShiftCare’s content strategy and work with content writers to deliver blogs, case studies, whitepapers, E-books & videos
• Identify gaps in our content and recommend new topics
• Follow and analyse market trends to position products
• Proofread, re-structure and edit articles before publication
• Update our website and social media pages with fresh weekly content
• Own the creation of branded design assets for use across web, email, social media, events, and sales
• Design creative assets (using Canva / Figma / Photoshop) 
• Maintain and evolve our visual brand identity to ensure consistency and creativity across all content
• Craft and send out monthly newsletters
• Organise webinars with internal team or external partners
• Report on the performance of content, events, social media, and email campaigns on a weekly basis to the Head of Marketing

Requirements

• 2–4 years of experience in content marketing, with a strong focus on visual design
• Excellent verbal and written communication skills
• Hands-on design skills in Canva, Figma, Photoshop or similar tools
• Highly organised, with a process-oriented mindset
• Experience using social media for business
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Strong organisational and project management skills with the ability to juggle multiple initiatives
• Understanding of SEO guidelines and keyword research is a plus
• A strong desire to own, lead and execute projects within a business
• Degree in Marketing, Journalism or Communication

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