Core Responsibilities

· Planning digital marketing campaigns, including web, SEO, email, social media and display advertising.

· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

· Maintaining social media presence across all digital channels

· Measuring and reporting on the performance of all digital marketing campaigns

· Design and oversee all aspects of digital marketing department including marketing database, email, and advertising campaigns.

· Develop and monitor campaign budgets.

· Plan and manage social media platforms.

· Prepare accurate reports on marketing campaign’s overall performance.

· Coordinate with advertising and media experts to improve marketing results.

· Identify the latest trends and technologies affecting Health & Beauty industry.

· Evaluate important metrics that affect our social media traffic, service quotas, and target audience.

· Oversee and manage all contests, giveaways, and other digital projects.

· Identify trends and insights, and optimize spend and performance based on the insights

· Brainstorm new and creative growth strategies

· Plan, execute, and measure experiments and conversion tests

· Collaborate with internal teams to create landing pages and optimize user experience

· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

· Collaborate with agencies and other vendor partners

· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Media Buying

· Set the overall Digital Marketing strategy by defining target segment, positioning, and advertising tactics, campaigns durations and KPIs.

· Prepare the annual budget, with the allocation of cost per project/account to meet the required number of transactions.

· Execute digital marketing campaigns, including media buying, performance monitoring, and reporting.

· Achieve required conversion rates for each project/product.

· Align with the content and creative team the content agenda, to ensure proper scheduling, segmentation preparation, and budget allocation.

· Align with content and design team, to ensure the proper format of content with needed specs for each platform.

· Perform A/B testing whenever possible to optimize results.

· Use different insights/analytics tools to provide an illustration of ads performance, results, achievement, traffic on each platform, rate of engagement, Conversion rates.

· Optimize the weight of the budget on each platform to ensure efficient costs for reaching objectives.

· Monitor daily/weekly/monthly results by setting budget caps and allocation for campaigns’ lifetime.

· Ensure timely posting of Ads on different platforms using manual or automation tools.

· Participate in concept setting, idea creation, and brainstorming sessions for visuals, tactics, and content.

· Ensure proper communication with different marketing team members and the company’s different departments.

· Set up email campaigns with reasonable logic to ensure a healthy and up-to-date emails database, monitor results and feedback from customers, and ensure delivering the right message to the right customer category on the right event.

· Provide competitive analysis on a weekly/monthly/semi-annual basis to ensure proper tracking of competition’s performance, and provide comparative analyses when needed.

· Ensure proper documentation of work status using proper tools.

· Ensure confidentiality of the company’s intellectual property and intangible property including plans, reports, ideas, credentials, and any other asset in this respect.

التقديم الان