Job responsibility:

Trade & Channel Marketing

• Coordinate with local distributors and key retailers to plan and execute in-store activations, POS campaigns, and visibility programs.
• Monitor trade marketing activities and performance, ensuring alignment with brand standards and sales goals.
• Track and analyze channel ROI, making recommendations for improvement and efficiency.
• Assist in developing and rolling out channel-specific marketing toolkits.

Product Strategy Support:

• Work cross-functionally to support the launch and rollout of key strategic SKUs in the Egyptian market.
• Assist in the localization and implementation of product messaging, ensuring consistency and relevance.

2C Engagement & Insights:

• Plan and execute consumer engagement campaigns, including events, digital activations, and sampling programs.
• Collaborate with research teams to gather local market insights, consumer feedback, and competitive intelligence.
• Summarize and present findings to support decision-making on communication, promotion, and innovation strategies.

Job Requirements:

• Bachelor's degree or above in Business studies, Sales, Marketing or related field;
• Minimum 3 years of experience in trade marketing function from tobacco/vape/FMCG or Consumer Electronics industry;
• Knowledgeable in trade marketing, retail management, POSM development & supply chain; consumer insight oriented with good case of in-store activation;
• Good analytical skills, strategy mindset and critical thinking;
• Entrepreneurship Mindset. Highly responsible and result oriented. Able to multitask, work under pressure and tight timelines;
• Good communication skills with the ability to build trusting relations with internal stakeholders and external customers.
• English as working language.
  

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