KEY RESPONSIBILITIES:

Strategic Planning & Brand Communication

• Develop and implement comprehensive marketing communication strategies to support brand awareness, product positioning, and sales growth.
• Define and refine brand voice and messaging frameworks tailored to B2C audiences across various consumer segments.
• Lead seasonal and product-specific campaigns with a focus on high-impact storytelling and market differentiation.

Product Launch & Lifecycle Marketing

• Collaborate with product teams to craft compelling product narratives, launch plans, and go-to-market strategies.
• Create and manage marketing toolkits, including product brochures, sales enablement content, user manuals, and point-of-sale materials.
• Coordinate across channels to synchronize product messaging in retail environments, online platforms, and partner ecosystems.

Digital Marketing & Content Strategy

• Oversee content development across all digital platforms including website, email marketing, social media, blogs, and influencer marketing.
• Ensure SEO best practices are integrated into digital content to maximize visibility and consumer engagement.
• Manage e-commerce and performance marketing teams to align brand messaging with digital advertising and direct-to-consumer efforts.

Retail & Channel Marketing Support

• Design marketing communications that support sell-through at retail partners (brand shops, retailers).
• Develop co-branded campaigns and retail activations in collaboration with key partners.
• Customize communication materials for different markets, audiences, and store formats (e.g., in-store signage, shelf-talkers, training guides).

Media, PR & Influencer Engagement

• Manage public relations efforts including media outreach, press releases, and spokesperson support.
• Identify and manage influencer and ambassador partnerships aligned with brand values and target demographics.
• Collaborate with PR agencies to ensure consistent brand narrative and timely media placements.

Team Leadership & Collaboration

• Lead a team of communication specialists, content creators, and/or external vendors and agencies.
• Serve as a cross-functional liaison with product development, sales, customer service, and digital teams to align messaging and campaign execution.
• Manage budgets, timelines, and performance metrics for marketing communication initiatives.

QUALIFICATIONS:

Education & Experience

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field is a plus (Master’s preferred).
• 12+ years of progressive experience in marketing communications, ideally in consumer goods, appliances, or durable products.
• Strong background in launching physical consumer products across retail and e-commerce channels.

Skills & Competencies

• Excellent written and verbal communication skills with the ability to distill complex features into compelling consumer messages.
• Expertise in integrated marketing communications, including digital, social, print, video, and in-store.
• Proficiency in marketing tools and platforms such as CMS, CRM (e.g., Salesforce), digital asset management, analytics tools, and creative software.
• Strong project management skills with the ability to manage multiple projects and stakeholders.
• Consumer-centric mindset with a passion for innovation, design, and home living trends.

Key Attributes:

• Strategic and analytical thinker.
• Creative storyteller with attention to detail.
• Cross-functional collaborator.
• Results- and ROI-driven.
  

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