About the Role:

We are seeking a strategic and results-driven Marketing Lead to oversee and execute our marketing initiatives. This role requires a hands-on leader who can develop and implement multi-channel marketing strategies to grow brand awareness, generate leads, and drive business growth.

Key Responsibilities:

• Develop and execute integrated marketing strategies across digital, social, offline, and event channels.
• Lead the marketing team in planning, executing, and measuring campaigns.
• Manage and grow the brand identity and ensure consistency across all platforms.
• Analyze market trends and competitor activities to identify new opportunities.
• Collaborate with sales, product, and design teams to ensure alignment across departments.
• Own the marketing calendar, budgeting, and performance KPIs.
• Use data and analytics to optimize campaign performance and ROI.
• Oversee content creation, including blogs, newsletters, social media, and email campaigns.
• Manage relationships with external vendors, agencies, and partners.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s preferred).
• 3+ years of experience in a marketing role, with at least 2 years in a leadership position.
• Proven track record of successful marketing campaign management.
• Strong knowledge of digital marketing tools, SEO, SEM, and analytics.
• Excellent leadership, communication, and project management skills.
• Creative thinker with strong analytical and problem-solving abilities.

Nice to Have:

• Experience in [industry-specific detail, e.g., tech, FMCG, NGO].
• Familiarity with tools like HubSpot, Google Analytics, Meta Ads Manager, etc.
  

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