Performance Marketing Specialist is required to join MICIT Group - Ocoda agency.

Role Objective:

Drive and optimize high-performance campaigns on Meta and Google specifically targeting the Saudi market (KSA), with a strong focus on B2B services, Lead Generation, and Conversion/Conversion Value. Ensure accurate measurement setup through GA4 and GTM, while maintaining a strategic and analytical mindset to maximize ROI and ROAS.

Key Responsibilities:

Plan, launch, and manage Meta Ads campaigns (Lead Generation / Sales) including advanced targeting, lead form optimization, creatives, and budget allocation.

Manage Google Ads campaigns (Search, Performance Max, Remarketing) with Conversion/Conversion Value objectives, ensuring proper tracking and attribution.

Can deal with Google Tag Manager (GTM) and GA4 configure events, conversions, and validate data .

Design structured strategies and methodologies (Hypothesis Testing Learning Scaling).

Develop weekly/monthly dashboards and performance reports with accurate KPIs (Spend, CTR, CVR, CPL, CPA, ROAS).

Adapt campaigns to the Saudi market culture, language, and consumer behavior audience segmentation.

Collaborate with sales to align lead follow-up and improve.