As a Digital Media Buyer will be responsible for executing innovative advertising campaigns on Meta and Google platforms Snapchat, tiktok ……etc., analyzing performance, and increasing downloads of the company's mobile application. This role targets the Kuwaiti market, focusing on pet enthusiasts, including cat, dog, and bird owners. Job title description:

1. Create product menu on meta commerce center and google merchant.

2. Set up and analyze advertising campaigns on social media platforms (Facebook, Instagram, Twitter, TikTok, etc.) and other digital advertising platforms (Google Ads, Google Merchant, Meta Merchant).

3. Monitor campaign performance daily and analyze data to optimize results.

4. Improve advertising strategies to maximize Return on Investment (ROI).

5. Work with the marketing team to define target audiences based on customer behavior and interests.

6. Set flexible advertising budgets and adjust them intelligently based on campaign performance.

7. adjust campaign settings according google ads, google merchant meta ads manager and meta merchant recommendations.

8. Test various targeting strategies to enhance conversion rates and sales.

9. Analyze ad performance using tools such as Google Analytics, Meta Insights, and Google Tag Manager.

10. Provide periodic reports with recommendations to improve marketing performance.

11. Execute effective Google Ads campaigns to improve website visibility and drive traffic.

12. Provide continuous feedback on ad content and suggest improvements to maximize engagement.

13. Develop and implement effective advertising strategies to boost pet point app download rates.

14. Optimize keywords and leverage SEO techniques to support advertising efforts.

15. Plan and execute art directions for campaigns, aligning visuals and messaging with brand identity and target audience preferences.

16. Determining the optimal dates within the month to launch advertising campaigns for maximum engagement, aligned with Kuwaiti consumer behavior.

17. Implement growth hacking techniques to increase followers, engagement, and conversions across platforms.

18. Conduct weekly work analysis to assess campaign effectiveness and identify areas for improvement.

19. Stay updated on Kuwaiti culture, trends, and customer behavior to ensure campaigns resonate with the local audience.

20. Supports the team in executing marketing activities and assisting with promotional campaigns and initiatives.

Work Conditions: - will work within a cooperative team in a healthy work environment. It is essential to understand the nature of the company's business and market trends related to pets and their needs. The candidate should be Ready to work at the company's office in Cairo, work remotely, and travel temporarily to the company's Main Office in Kuwait to understand the company's activities and get necessary training.

Education: -

Bachelor's degree in media, marketing, business administration or relevant field.

Qualifications

1. Must - Experience with Google Merchant Center and Meta Merchant.

2. Must had a previous Experience in mobile app marketing.

3. preferred - Understanding of consumer behavior in the pet supplies industry .

4. Experienced in using Adjust or AppsFlyer similar sdk of the MMP platforms, leveraging their features for attribution. deep linking, event tracking, fraud prevention, and campaign optimization.

5. Minimum of 3 years of experience in managing advertising campaigns on Meta (Facebook Ads manager) and Google platforms.

6. Proven experience in running app marketing campaigns to increase downloads.

7. Proficiency in using performance analytics tools like Google Analytics, Facebook Insights, and others.

8. Experience in media buying on platforms like Facebook Ads, meta merchant, Google Ads, google merchant,

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