WHO IS LAFARGE?

As a member of Holcim Group, a global leader in innovative and sustainable building solutions, Lafarge is enabling greener cities, smarter infrastructure, and improved living standards all over Egypt. With sustainability at the core of our strategy, we are becoming a net-zero company, thriving with our people and communities. Lafarge Egypt launched one of the largest cement plants in the MENA region which is located in Ain Al-Sokhna, with a plant capacity of 9.5 MT and 5 state-of-the-art production lines. Through its established business operations in Cement, Ready-Mix concrete, Lafarge Egypt has demonstrated its commitment to the provision of sustainable building materials. Lafarge Egypt continuously seeks to meet the needs of a wide range of customers including but not limited to individual homebuilders, large construction companies, architects, or local artisans, powered by 1500 passionate employees.

Overview

• Lead the positioning strategy of products / solutions / services per different customer segments and ensure proper implementation.
• Design, communicate and implement the 360 Branding campaigns including Digital, In Store Branding and on ground to ensure a high brand equity & price premium
• Develop the marketing communication plan to grow the pie & maximize profit.
• Participate in the annual marketing plan & its implementation to improve brand KPI’s & ensure EBITDA returns.

Key Responsibilities

Health & Safety:

• Adhere to and enforce relevant legislation and policies and ensure that highest degree of safety and safe working practices are maintained.

Functional:

• Lead the positioning strategy of products / solutions / services per different customer segments and ensure proper implementation.
• Design, communicate and implement the 360 Branding campaigns including Digital, In Store Branding and on ground to ensure a high brand equity & price premium
• Manage the development strategy for every commercial brand to ensure the proper positioning including ATL,BTL , Digital etc
• Manage and develop the company B2B & B2C E-Commerce channels.
• Create and implement strategies that increase the online transactions.
• Develop and lead market research campaigns to understand consumers’ behaviors & identify new market trends to assess their potential impact on business
• Participate in marketing plan preparation, including budget and short and long-term communication strategy.
• Advertising company’s products and services on different media platforms, especially social networks.
• Lead the design of promotional material including New Year gift set and giveaways and distributing it via online and offline channels to aid company’s sales and marketing programs.
• Networking with potential clients and industry experts for increasing brand awareness.
• Monitoring social media pages and corporate website, and also addressing clients’ queries.
• Spot new marketing opportunities for company and carry out marketing initiatives.
• Ensure effective monitoring and maintenance of company’s marketing communication budget.
• Tracking ROI for measuring the effectiveness of marketing communication campaigns.
• Create relevant reports on marketing communication projects.

Education, Qualifications & Experience

Education: Bachelor’s degree in Business Administration or Mass Communications Major Marketing.

Experience:

• Experience in marketing communication and branding fields.
• From 6-8 years of experience in a marketing communication or advertising field
• B2C & B2B marketing experience
• Business development skills/experience

Behavioral & managerial competencies:

• Autonomy, self-direction and confidence
• Persistence – does not give up easily
• Market approach and intuition, trend scout
• Customer orientation
• Business sense and strategic thinking approach
• Ability to transform ideas into actions
• Ability to work with all ages and experience levels, and build relationships
• Excellent communication and presentation skills
• Team player
• Creative

Language skills:

• Fluent Written and Spoken Arabic
• Fluent Written and Spoken English

WHO ARE LAFARGE PEOPLE?

Lafarge people are passionate about finding better ways to build. They embrace innovation and improvement with a pioneering spirit. They work as trusted partners, creating better solutions and experiences for their customers, communities, and colleagues.

YOUR LAFARGE EXPERIENCE

At Lafarge, there is endless opportunity for you to play your part. Whether you’re in a technical, managerial, or frontline role, you can shape a career that works for you. With us you’ll have the chance to embrace the passion we share for our planet. You’ll be encouraged to seek out diverse perspectives, share your ideas, and build the skills and connections you need to perform at your best. Because it’s only when we work together in a culture where everyone thrives, that we can build the world we all want to live in.

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