Job Summary

We are looking for a bilingual content writer (English & Arabic) to join our marketing team at Sheikh Zayed.

The ideal candidate will have at least 3 years of experience in content writing, copywriting, and copyediting, preferably in the Learning & Development (L&D) or E-Learning industry.

Key Responsibilities:

• Content Development & Strategy:

• Create and manage a content calendar aligned with marketing and business objectives.
• Write blogs, articles, and thought-leadership pieces focused on L&D, e-learning trends, and industry best practices.
• Develop marketing collaterals such as brochures, case studies, email campaigns, and landing pages.
• Craft creative scripts for promotional videos, brand storytelling, and social media campaigns.

• Social Media & Brand Engagement:

• Develop a social media content strategy and calendar to maintain consistent and impactful messaging.
• Write and optimize social media posts and campaigns to enhance brand awareness and engagement.
• Stay up to date with industry trends and leverage insights to create relevant, timely content.

• Internal & Corporate Communications:

• Create and implement internal communication plans to ensure clear and effective messaging.
• Develop content for newsletters, company announcements, and internal initiatives.

• Editing & Quality Assurance:

• Ensure accuracy, consistency, and brand alignment across all content.
• Edit and refine content for clarity, impact, and engagement.

Requirements & Qualifications:

• 
  Minimum 3 years of experience in content writing, copywriting, and copyediting.
• Bilingual proficiency in English & Arabic (written and verbal).
• Experience in the Learning & Development or E-Learning industry is preferable.
• Strong storytelling skills with the ability to simplify complex topics into engaging, accessible content.
• Experience in social media content planning and execution.
• Knowledge of SEO best practices and digital content optimization is a plus.
• Ability to coordinate between clients and the design team to ensure content meets branding requirements.
• Creativity and strategic thinking – bringing fresh, innovative ideas to content initiatives.
  

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