About the Job:

We’re looking for a CRM Marketing Specialist to lead and optimize customer lifecycle campaigns. You’ll work with the content team to build and automate personalized journeys across channels like email, push notifications, SMS, WhatsApp, and in-app messaging. Your focus will be on engaging users from onboarding through loyalty, using data insights to refine strategy and performance.

Key Responsibilities:

● Plan and execute multi-channel CRM campaigns (push, SMS, email, etc.).

● Analyze KPIs and user behavior to guide lifecycle strategy.

● Create segmented, personalized user journeys to boost engagement and retention.

● Collaborate with content and creative teams.

● Monitor and report on campaign performance, recommending adjustments as necessary.

Qualifications:

● 3+ years with CRM tools (e.g., WebEngage, Braze) .

● Strong analytical and reporting skills.

● Experience in A/B testing and campaign optimization.

● Excellent communication and organizational skills.

Join immediately
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