ategy Manager

luma Middle East, one of the fastest-growing influencer marketing companies in the region, is seeking a Strategy & Creative Manager to join our growing team.

Founded in 2023, luma empowers brands, creative agencies, and marketers to create extraordinary content and achieve measurable results. We offer 360-degree influencer marketing services, from strategy to execution — including insight development, creative direction, campaign management, and performance measurement — powered by our proprietary platform that enables data-driven creator selection and real-time ROI tracking.

We proudly partner with leading brands such as Visa, Centrepoint, Heineken, Eucerin, and MDLBEAST, amongst others.

Job Description

We’re looking for a Strategy & Creative Manager who blends brand strategy, cultural insight, and creative direction.

This person must be able to:

• Understand brand strategy and build campaign frameworks from it.
• Translate consumer, cultural, and category insights into influencer-led campaign ideas.
• Craft powerful narratives and strategic storytelling that inspire both clients and creators.
• Develop social-first strategies that live at the intersection of culture, community, and the creator economy.

This is a strategic + creative hybrid role — ideal for someone who can move fluidly between insight, strategy, and ideas.

Responsibilities

• Develop brand-aligned campaign strategies and creator-first creative concepts.
• Build clear, structured campaign briefs rooted in brand objectives, tone of voice, and cultural relevance.
• Translate insights and tension points into actionable influencer ideas and campaign platforms.
• Lead ideation sessions and shape narratives that connect brands to culture.
• Work closely with Partnerships, Campaign, and Design teams to ensure strategic and creative alignment.
• Build high-quality presentation decks (strategy, rationale, creative direction).
• Conduct research on audiences, competitors, and culture to unlock strategic opportunities.
• Stay on top of trends in content, creators, social platforms, and the cultural landscape.

Qualifications

▶ Mandatory: Strategy Experience

Only candidates with hands-on brand strategy or creative strategy experience will be considered.

• 3–5+ years in influencer marketing, brand strategy, creative strategy, or a hybrid strategic role.
• Proven ability to develop campaign ideas, creative briefs, and strategic storytelling frameworks.
• Strong grasp of how brands communicate and how audiences behave online.
• Excellent storytelling, deck-writing, and presentation skills.
• Deep understanding of social platforms, content formats, and the creator economy.
• Ability to turn insights into ideas that resonate culturally and drive brand results.
• Comfortable working across multiple projects

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