Lead the development of new products and line extensions from concept to launch.

• Translate market trends, consumer insights, and business requirements into clear product concepts.

• Work with marketing to align product development with brand positioning, target audiences, and go-to-market plans.

• Support the development of primary and secondary packaging, ensuring functionality, compliance, and brand alignment.

• Coordinate packaging artwork inputs with marketing and external agencies.

• Support product launches by coordinating timelines, approvals, and readiness across departments.

• Monitor market trends, competitor products, and innovations within relevant categories.