This course, Update Your Content Marketing & SEO Strategy – HubSpot User Group, is designed to help marketers, business owners, and content creators understand the latest changes in content marketing and search engine optimization strategies.

In this session, you will learn how modern SEO has evolved and why traditional keyword-focused strategies are no longer enough. The training explains how search engines now prioritize user intent, content quality, engagement signals, and topical authority when ranking pages.

You will also explore how to update your content marketing strategy by creating more valuable, structured, and audience-focused content. The session covers content planning, keyword clustering, and building topic authority to improve organic visibility.

In addition, you will learn how HubSpot tools can support your SEO and content efforts through analytics, content optimization features, and workflow automation. These tools help you measure performance and continuously improve your strategy based on real data.

By the end of this session, you will understand how to align your content marketing and SEO strategies with current best practices, helping you increase or