This course is designed for executives, managers, and business leaders who want to understand the impact of Generative AI on modern organizations and digital transformation. It provides a clear introduction to artificial intelligence concepts while focusing on practical business applications and strategic decision-making.
Learners will explore the differences between machine learning, deep learning, and generative AI, gaining a strong understanding of how modern AI systems are built and used in real-world environments. The course also introduces foundation models, prompt engineering, tokens, embeddings, vectors, and transformers, helping non-technical professionals understand the technologies behind advanced AI platforms.
In addition, the course explains how organizations can choose the right foundation model and integrate their own business data into AI systems for better personalization and performance. Students will also discover how AWS AI services support different business use cases and enterprise AI solutions.
Designed specifically for executive-level learners, this course simplifies complex AI concepts into practical knowledge that supports innovation, business growth, and AI-driven strategy. By the end of the course, participants will understand how generative AI can create value across industries and improve organizational decision-making.
