- Bachelors degree in Public Relations, Communications, Journalism, or a related field.

Years of Experience:

Minimum of 3 years of experience in PR role

Essential Skills & Competencies:

- Proven experience in public relations

- Strong written and verbal communication skills.

- Excellent interpersonal and relationship-building abilities.

- Ability to work under pressure and meet tight deadlines.

- Familiarity with digital marketing tools and social media platforms.

- Knowledge of crisis management principles and practices.

- Proficiency in English & Arabic (both written and spoken).

- Strong organizational and project management skills.

Special Training/Certificates:

1. Develop and execute strategic PR campaigns:

- Create and implement comprehensive PR plans to support the banks objectives.

- Identify target audiences and develop tailored messaging to effectively communicate with them.

- Monitor industry trends and competitor activities to ensure ALEXBANK remains competitive in the market.

- Manage and coordinate the release of periodical official reports (such as financial statements).

2. Media relations management:

- Build and maintain strong relationships with key media outlets, journalists, and influencers.

- Prepare press releases, & media kits.

- Coordinate media interviews and manage media inquiries.

3. Crisis management:

- Develop crisis communication plans to effectively handle potential reputational risks.

- Coordinate with spokesperson during crisis situations, ensuring timely and accurate communication.

- Monitor social media platforms and online news sources for potential issues or negative sentiment.

- Implement strategies to mitigate reputational damage during crises.

4. Content creation:

- Write compelling press releases, articles, speeches, and other communication materials.

- Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.

- Develop engaging content for social media platforms, website, and other digital channels.

5. Performance measurement:

- Track and analyze PR metrics to evaluate the effectiveness of campaigns.

- Prepare regular reports on media coverage, analysis, and other relevant KPIs.

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