Responsibilities


Collaborate with internal teams and external parties
Formulate strategies to build lasting digital connection with customers
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Analyses competitors using different marketing tools such as Semrush, Google keyword planner, etc.
Execute all planned digital marketing campaigns.
Identify trends and insights, and optimize spend and performance based on the insights.


Qualifications


Bachelors degree in Marketing or related field
Excellent understanding of digital marketing concepts
Experience with business to customer social media and content generation
Strong creative and analytical skills
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