Role
Responsible for creating and delivering campaigns, projects and annual activity for clients, with a particular focus on digital expertise
Serves as the day-to-day manager in executing communications plans on select accounts
Independently supervises junior team members
Regular responsibility for leading small new business pitches, or working collaboratively on larger new business pitches
Ensuring best in class quality of digital work and supporting an integrated culture across UAE teams, working in collaboration with practice areas
Independently supervising junior staff and content production to deliver best in class work
Social media strategy and planning
Develop the social media strategy, as well as specific campaign activations, based on objectives.
Recommend communication pillars as a foundation for content generation in line with the brand characteristics and audience interests.
Set annual KPIs, as well as specific campaign KPIs that are in line with the business objectives, global best practice and social media landscape
Understand the account objectives, and map them to social media objectives and KPI.
Generate content for social media
In conjunction with the marketing and communications teams, generate copy (English and Arabic), edit, publish and share daily content (original text, images, video or HTML)
Review all user-generated content and monitor stakeholders accounts and create editorial calendars and syndication schedules.
Suggest ways for the continuous improvement of capturing and analysing the appropriate social data/metrics, insights and best practices, and recommend actions/plans
Maintain relationships with internal and external stakeholders
Work with global comms agencies to maintain and enhance presence on various social media channels – review, edit, approve social media content generated by outreach partners
Community management by responding to comments/questions as per established communication protocols or FAQs.


Ad-hoc & Other Requests


Online and social channels monitoring
Overall reporting, benchmarking and analysis of owned+ competitor accounts and channels
Influencer outreach programme including curating, recommendations, ideation, management and execution
Analysis of digital media reports, feedback to digital media agency to provide recommendations on how to enhance digital advertising strategy
Keyword analysis for digital ads to befit and enhance the digital advertising strategy


Qualifications
University degree
3-5 years agency experience
Bilingual is a must
 Apply for here