Role Overview

We're looking for a Product Marketing & Growth specialist to own how our CPaa S product is presented, communicated, and scaled. This role combines content creation, product storytelling, digital marketing, and agency management.

You'll be responsible for building high-quality product materials (presentations, decks, brochures), while also driving lead generation and growth through social media, email, and SEO—leveraging modern AI tools to maximize efficiency and output.

Key Responsibilities

Product Content & Collateral Create and design:Product decks & pitch presentations Saa S documentation & one-pagers Brochures and marketing materials Translate complex product features into clear, compelling messaging Ensure consistent brand voice across all materials Use AI tools (e.g. Chat GPT, Canva, Notion AI) to accelerate content production Digital Marketing & Growth Plan and execute lead generation campaigns across:Social media Email marketing SEO & content marketing Optimize funnels from awareness → conversion Manage and improve landing pages and campaign performance Track KPIs: CAC, conversion rates, lead quality Agency & Social Media Management Manage external media/creative agencies Define content calendars and campaign direction Review and approve:Social media content Ad creatives Campaign strategies Ensure alignment with brand and growth objectives Marketing Automation & AI Enablement, it's a Plus Set up and optimize:Email automation workflows Lead nurturing sequences CRM integrations Leverage AI tools for:Content generation Campaign optimization SEO insights Continuously test and improve workflows

Requirements

Experience

2-3+ years in product marketing, growth marketing, or Saa S marketing Proven experience creating:Product decks and presentations Marketing collateral Strong background in digital marketing and lead generation

Skills

Strong storytelling and copywriting ability Good design sense (not necessarily a full designer, but strong taste) Experience with:Social media campaigns Email marketing tools (e.g. Hub Spot, Mailchimp) SEO and GEO fundamentals Experience managing agencies or freelancers Leverage AI Tools