e are a performance marketing agency managing over $120M in annual media spend focused on lead generation for U.S.-based companies operating in the home improvement industry.

We are seeking a skilled Senior Performance Marketing Specialist with 5 years of deep experience, including programmatic, native, video, and social ad platforms.

Key Responsibilities

Client Launching & New Niche Testing:

• Launch new clients and test new niches in lead generation across Facebook, Google, and other ad networks.
• Strategically plan, execute, and optimize campaigns for new clients
• Ensure structured testing, performance measurement, and data-driven decision-making.
• Identify and implement best practices for scaling successful campaigns while minimizing risks in new market tests.
  
  

Cross-Department Collaboration:

• Work closely with internal teams, including designers, sales, and the CRO department to align media buying strategies.
• Share insights and test findings to improve creative development, landing page performance, and lead conversion rates as well as quality.
• Collaborate with project managers to ensure campaign objectives are aligned with client expectations and business outcomes.
  
  

Innovation and Strategy Development:

• Be part of our Innovation Department, supporting the discovery and testing of new ad platforms, strategies, and tools
• Identify, test, and evaluate emerging platforms (e.g., DV360, Search360, Roku, Stirista, Reddit, Rumble, Quora, X, Native DSPs. etc.) to identify new lead generation opportunities
• Stay ahead of industry trends, platform changes, and competitor strategies to maintain a competitive edge.
  
  

Requirements:

Attributes we’re looking for:

• Highly dedicated, self-motivated, and responsible
• Strong sense of accountability, attention to detail, and a creative mindset
• Excellent communication skills and a proactive collaborator
• Strong problem-solving and critical thinking abilities
• Adaptable and eager to learn in a fast-changing environment
• Demonstrates initiative and creativity

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