Media Buyer & Content Writer
Key Responsibilities

• Manage paid advertising campaigns on Facebook, Instagram, TikTok, and Google.
• Write persuasive ad copy (Copywriting) tailored to different audiences.
• Create and brainstorm content ideas (posts, ads, video scripts) aligned with the brand voice.
• Analyze campaign data (CPM, CTR, CPC, Conversion Rate) and optimize performance.
• Develop precise targeting strategies (Retargeting, Lookalike, Interest-based).
• Conduct A/B testing for ads, copy, and creatives.
• Manage ad budgets to maximize ROI (Return on Investment).
• Prepare regular reports on performance and insights.

Requirements

• Proven experience (1+ years) in managing paid campaigns on Meta and Google platforms.
• Strong copywriting skills (ads, posts, scripts).
• Good understanding of marketing funnels and content marketing.
• Knowledge of Google Analytics and Meta Pixel.
• Ability to analyze data and present clear reports.
• Excellent command of Arabic (for local campaigns) and good English level.
• Ability to write in a simple, direct, and engaging style.

General Conditions

• Creative thinker with out-of-the-box ideas.
• Strong commitment to deadlines and ability to work under pressure.
• Eagerness to learn and continuously improve.
• Reliable computer and internet connection (for remote work)
  

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