As a Senior PR Specialist at Worood, you will be the creative and strategic force behind the brands

public image. Youll oversee collaborations, media relations, and PR campaigns that embody

Woroods elegance and luxury identity across local and global markets. This position is based in

New Cairo and operates in a hybrid work environment, combining on-site presence for key

meetings, shoots, and events with flexible remote work for planning and communication tasks.

Key Responsibilities

Develop and implement PR strategies that elevate brand visibility and reputation.

Cultivate strong relationships with influencers, press, and media outlets across regions.

Manage PR campaigns from concept to execution, ensuring alignment with Woroods brand tone

and aesthetics.

Oversee PR package planning and coordination from selection to dispatch and coverage

tracking.

Prepare press materials, brand stories, and collaboration briefs with a refined and consistent

voice.

Monitor and analyze PR performance, media coverage, and campaign impact.

Collaborate closely with the marketing, content, and creative teams to maintain consistent

messaging.

Support event communications and manage PR activities during brand launches and media

gatherings.

Qualifications

Bachelors degree in Public Relations, Communications, or a related field.

25 years of experience in fashion, beauty, or luxury PR.

Strong writing and communication skills in both English and Arabic.

Excellent understanding of influencer marketing and digital PR trends.

Strong coordination, multitasking, and reporting abilities.

Keen eye for detail, visual storytelling, and luxury positioning.

Personality & Fit

Articulate, polished, and highly organized.

Emotionally intelligent and relationship-driven.

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