Brand Strategy Contribution & Direction:

-Contribute to the development of marketing and communication strategies for assigned brands.
-Propose brand positioning, messaging frameworks, and communication directions based on market insights and business needs.
-Identify opportunities for brand growth, differentiation, and visibility across markets.
-Translate strategic direction into actionable communication plans and initiatives.
-Provide input to the Group Marketing Head on strategy refinement based on market feedback and performance.

Brand Communication Planning & Execution

-Translate marketing strategy into clear communication plans for assigned brands.
-Ensure effective rollout of communication activities across channels.
-Align communication plans with business objectives and market priorities.
Campaigns & Marketing Programs
-Lead the planning and execution of marketing campaigns and initiatives.
-Oversee development of campaign concepts with agencies.
-Ensure campaigns are aligned with brand positioning and deliver impact.
Brand Governance & Consistency
-Ensure consistency of brand identity, tone, and messaging across all communication touchpoints.
-Review and approve key communication materials and deliverables.
-Maintain high standards of quality and attention to detail.
Agency Management & Execution Oversight
-Manage relationships with external agencies (creative, digital, PR, production).
-Develop clear briefs and provide direction to agencies.
-Evaluate agency performance and ensure delivery against expectations.
Team Leadership & Development
-Manage and guide Brand Managers and Assistant Brand Managers.
-Set priorities, monitor performance, and ensure accountability.
-Support team development and strengthen marketing capabilities.
Cross-Functional Alignment
-Work closely with sales, export, and other business teams to align marketing activities.
-Support commercial teams with communication initiatives and materials.
-Ensure marketing effectively supports business priorities.
Performance Tracking & Optimization
-Monitor the performance of campaigns and communication activities.
-Identify areas for improvement and optimize ongoing initiatives.
-Ensure continuous improvement in marketing effectiveness.

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