About the Role:

We are looking for a strategic and experienced Senior Media Buyer to lead our media buying efforts across multiple digital platforms. In this role, you will oversee the planning, execution, and optimization of high-budget campaigns that drive business growth. You’ll bring advanced expertise in performance marketing, a data-driven approach, and the ability to mentor junior team members while collaborating with cross-functional teams.

Key Responsibilities:

• Campaign Strategy & Management:
• Design, implement, and optimize media buying strategies that achieve business objectives, such as increased ROI, ROAS, and customer acquisition.
• Manage end-to-end campaign lifecycle across platforms such as Google Ads, Meta (Facebook/Instagram), TikTok, Snapchat, LinkedIn, and programmatic networks
• Develop and oversee advanced audience targeting strategies, including retargeting and lookalike audiences.

Budget Oversight:

• Strategically manage and allocate multi-million-dollar ad budgets across various campaigns and platforms.
• Ensure efficient use of resources by continuously tracking and reallocating budgets to maximize performance.

Performance Analysis:

• Monitor campaign performance metrics, providing actionable insights to optimize results.
• Conduct in-depth A/B testing for ad creatives, bidding strategies, and targeting parameters.
• Prepare detailed performance reports for internal stakeholders and leadership.

Collaboration & Leadership:

• Work closely with the creative team to guide ad development, ensuring campaigns align with brand and performance goals.
• Collaborate with analytics, sales, and product teams to align marketing efforts with overall business objectives.
• Mentor and support junior media buyers, fostering their growth and expertise.

Platform Expertise & Innovation:

• Stay updated on platform changes, advertising policies, and emerging trends in digital media.
• Explore and recommend new media buying opportunities, tools, and technologies to diversify and enhance campaign effectiveness.

Compliance & Best Practices:

• Ensure all campaigns comply with platform guidelines and industry standards.
• Maintain high standards of quality assurance, conducting regular audits to address discrepancies.

Experience:

• 5+ years of experience in digital media buying, with a focus on performance-driven campaigns.
• Proven track record of managing large-scale budgets and delivering measurable results.
• Technical Expertise:
• Proficiency in Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and programmatic advertising platforms.
• Hands-on experience with analytics tools like Google Analytics, Tableau, or Looker.
• Strong understanding of ad tracking tools, including GTM, UTM parameters, and pixel implementation.

Skills:

• Exceptional analytical and problem-solving abilities.
• Advanced knowledge of bidding strategies, ad placements, and targeting methodologies.
• Excellent communication and presentation skills, with the ability to simplify complex data for stakeholders.

Education:

• 
  
• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Certifications in Google Ads, Meta Blueprint, or programmatic platforms are a strong plus.

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