[4] Fundamentals of digital marketing, Free Google Courses 2023

Fundamentals of digital marketing

Master the basics of digital marketing with our free course accredited by Interactive Advertising Bureau Europe and The Open University. There are 26 modules to explore, all created by Google trainers  packed full of practical exercises and real-world examples to help you turn knowledge into action.

Syllabus

The online opportunity

Today  world is a digital one  with nearly half of the global population online. With so many people using the internet  it makes sense for a business to tap into digital. Find out what opportunities exist and how a website  videos or social media could help you reach your goals.

Your first steps in online success
There are many ways to promote a business online. But before you can get started  you should familiarise yourself with how these digital channels work  which options are best suited to you  and how to set up a clear plan or strategy that will help you achieve your goals and assess your results.

Build your web presence
From websites to local listings  mobile apps to social media  there are lots of ways to be found online. If a website is the best fit for your goals  you will  need to have a basic grasp of how they work. Even more importantly  having design and usability best practices under your belt will help you build a website that tells your story well  and allow your customers to find what they need.

Plan your online business strategy
From identifying your goals to knowing how to track your progress  this topic will show you how to put your best foot forward when creating a digital business strategy. Learn how to stand apart from the competition and how to impress customers at every point of their experience.

Get started with search
Search engines make it simple to find what you are  looking for with a click of a button. But how do they work  and how can you improve your visibility on them? Learn the difference between organic and paid search results and why advertising on search engines is so effective.

Get discovered with search
Search Engine Optimisation might sound like a mouthful  but once you understand how search engines work you will  be on your way to becoming SEO confident. Learn how to develop an adaptable SEO plan  identify the most effective keywords  and which tools can help you measure what matters.

course