This webinar provides a clear overview of Adobe Marketo Engage, one of the leading marketing automation platforms used by B2B companies to manage campaigns, generate leads, and improve customer engagement. Presented by Niklas Mages from diva-e, the session explains the core functionalities of Marketo and how businesses can use it effectively in real-world marketing scenarios.

The training begins with an introduction to Adobe Marketo Engage and its role in modern marketing automation. It highlights how the platform helps organizations streamline lead management, automate email campaigns, and track customer interactions across multiple channels. The webinar also explains how Marketo supports personalized marketing strategies that improve conversion rates and customer retention.

A key focus of the session is practical usage and optimization. Viewers learn useful tips and tricks for working inside Marketo, including how to structure campaigns, improve workflow efficiency, and apply automation features effectively. The webinar also discusses how B2B companies benefit from Marketo by creating more targeted and data-driven marketing strategies.

In addition, the session highlights diva-e’s expertise in implementing and optimizing Adobe Marketo solutions for enterprise clients. Real-world insights help viewers understand how Marketo is applied in professional environments.

By the end of the webinar, learners gain a solid understanding of Marketo Engage capabilities, practical automation strategies, and its value for B2B marketing success.