Location: Mansoura

Responsibilities - duties:

• Conducting market research and analyzing demographics media usage psychographics and buying patterns to define the target audience and campaign requirements.
• Developing advertising strategies and campaigns with the marketing team to reach the desired audience.
• Negotiating with media outlets to acquire advertising space for print radio television billboard and online campaigns to grow brand awareness and increase sales.
• Negotiating with advertising sales agents to ensure the most cost-effective deal structures.
• Proofreading advertising material before launching campaigns.
• Presenting advertising proposals to the marketing manager for feedback.
• Monitor and analyze key metrics to identify underperforming markets stations media-vendors and programs.
• Monitoring campaign costs and ROI metrics.
• Tracking and presenting campaign data such as views click-through rates engagements and customer conversion rates.
• Building and maintaining a network of advertising agents and broadcasting networks.
• Good understanding of media analytics tools.

• Education: Bachelor degree.
• Behavioral based competency: time management- Teamwork- Communication skills- Flexibility-Adaptability- Working well under pressure- Organizational and multitasking abilities- Details-oriented- presentation skills and negotiation skills.

· Work based competency: research skills- analysis skills- strategic planning-Problem Solving - Decision Making- and creativity.

• Language:

Arabic: fluent (speaking- reading- writing).

English: good (speaking- reading- writing).

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