About the role
We are looking for an experienced Performance Marketing Manager to lead our paid acquisition strategy across digital channels. You will be responsible for driving measurable growth, optimizing campaigns end-to-end, and ensuring strong ROI across all performance marketing activities.
- Plan, launch, and optimize paid campaigns across channels (Meta, Google, YouTube, TikTok, Display, Affiliates, etc.)
- Own full-funnel performance: awareness → acquisition → retention
- Manage budgets, forecasts, pacing, and ROI across multiple markets
- Execute A/B testing on creatives, landing pages, and audiences
- Analyze performance data and translate insights into actionable strategies
- Build dashboards and regular performance reports for leadership
- Collaborate with product, content, and design teams on growth initiatives
- Optimize conversion rate and user journey across landing pages
- Manage agencies and external partners where applicable
- Stay updated on platform trends, tools, and new growth opportunities
- 4+ years of experience in performance or growth marketing
- Proven track record managing and scaling paid campaigns with positive ROI
- Strong experience with Meta Ads Manager & Google Ads (Search and Display)
- Solid understanding of tracking, attribution, and pixels
- Advanced analytical skills and proficiency in Excel/Sheets & analytics tools
- Experience with GA4 or similar analytics platforms
- Strong project management skills and attention to detail
- Comfortable working with targets, KPIs, and performance dashboards
- Excellent written and verbal communication skills
- Experience in e-commerce / SaaS / marketplace environments
- Knowledge of marketing automation & CRM tools
- Experience with data visualization tools (e.g., Data Studio, Looker)
- SEO and ASO understanding
- Experience managing creative testing at scale
- CAC, ROAS, CPAs
- Revenue and conversions from paid channels
- Funnel conversion rates
- Retention and lifetime value impact