About the Role

We are looking for a Content Strategist & Reels Script Lead with 2–4 years of experience to lead the thinking and execution behind short-form video content.

This role focuses on defining content direction and writing high-performing Reels scripts that support marketing and business goals.

You will work closely with the marketing team to turn ideas, products, and campaigns into clear, engaging short-form video content.

Key Responsibilities

Content Strategy & Planning

Define core messaging, angles, and tone of voice for each project.

Create Reels content directions aligned with campaign and marketing objectives.

• Decide what to communicate, how, and why for each product or campaign.
• Translate business goals into clear content ideas for short-form video.

Scriptwriting & Creative Direction

• Write engaging scripts for:

Organic Reels

Paid video ads

• Develop strong hooks, content flow, and clear CTAs.

• Turn strategy into actionable scripts ready for production.

• Provide content direction to creators and videographers during execution.

Brand Tone & Messaging

• Maintain a consistent brand tone across all video content.
• Adapt messaging style and angles based on campaign goals and audience.
• Ensure clarity, simplicity, and strong storytelling in all scripts.

Collaboration & Optimization

• Collaborate closely with the marketing team, media buyers, and production.

• Review content performance and adjust direction based on:

Engagement

Retention

Overall content effectiveness

Required Qualifications

• 2–4 years of experience in content strategy or short-form video content.

• Proven experience writing scripts for Reels / TikTok.

• Strong Arabic writing skills (Egyptian dialect preferred).

• Strong English writing skills for selected projects.

• Solid understanding of:

Hooks & storytelling

Short-form video best practices

Performance-driven content

• Ability to think strategically and execute creatively.

• Comfortable working closely with marketing and production teams.

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