We’re Hiring: Personal Branding Manager

📍 Cairo / Hybrid

🕒 Full-time

🏛️ Industry: Legal Services | Professional Services | Thought Leadershi

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Links & Gains is seeking a highly organised, creatively attuned Personal Branding Manager to lead the strategic development and daily execution of the Managing Partner’s public profile — alongside strengthening the firm’s brand presence across regional and international markets

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This is a hands-on, high-impact role for someone with refined aesthetic judgment, strong digital culture awareness, and the ability to translate complex legal and business themes into elegant, high-performing content

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🔹 Key Responsibilitie

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Personal Brand Developmen

t• Manage and curate the Managing Partner’s digital presence across platform

s• Produce and schedule daily written, visual, and short-form conten

t• Build and maintain a forward-looking content calenda

r• Draft captions, micro-essays, and thought-leadership piece

s• Track engagement metrics and optimise performance,Brand Strategy & Positionin

g• Support brand narrative and positioning aligned with international boutique standard

s• Contribute to visual and verbal identity across channel

s• Conduct competitor and market benchmarkin

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Content Production & Creative Directio

n• Coordinate with designers, videographers, and agencie

s• Develop creative briefs and ensure quality contro

l• Oversee reels, carousels, long-form posts, and event storytellin

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Public Engagement & Thought Leadershi

p• Identify speaking and media opportunitie

s• Prepare briefing notes and talking point

s• Convert appearances into digital visibility asset

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Social Media & Community Growt

h• Manage firm and leadership page

s• Execute growth strategie

s• Prepare KPI and performance dashboard

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🔹 Required Skills & Experienc

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• Strong English & Arabic writing skills (refined, contemporary tone

)• Experience in digital marketing, content creation, or personal brandin

g• Knowledge of social analytics and platform trend

s• Stakeholder & creative workflow managemen

t• Strong aesthetic sense and brand sensitivit

y• Highly organised and self-directe

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🔹 Personal Attribute

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• Discreet and professionally matur

e• Curious about law, business, and cultu

r• Detail-driven and proacti

v• Calm under pressu

r• Solutions-oriente

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🔒 Confidentiality & Professional Standard

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This role involves handling sensitive materials and requires strict confidentiality and professional discretion at all times

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🌍 Professional Exposur

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• Work directly with senior leadershi

p• Build a visible thought-leadership portfoli

o• Collaborate with regional and international partner

s• Engage across legal, business, and cultural sector

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✨ Why This Role Matter

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You will play a central role in shaping how the Managing Partner and Links & Gains are perceived across the region — building a modern, elegant, intellectually grounded brand presence

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⸻Please submit your CV to [email protected] mentioning the job title in the subject line
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