Job Description:

We are hiring a Performance Marketing Specialist – Mobile App to manage user acquisition campaigns across platforms including Facebook, Instagram, TikTok, Snapchat, Google Ads, and more. The ideal candidate will have a strong understanding of mobile marketing and a performance-focused mindset.

Responsibilities:

· Develop and manage paid campaigns aimed at driving app installs and engagement.

· Optimize campaigns across Meta, Google Ads, TikTok, and Snapchat to achieve CPI and ROAS goals.

· Track and analyze performance data to identify trends and areas for improvement.

· Work closely with creative and marketing teams to align campaign objectives and messaging.

· Implement effective targeting and segmentation strategies for mobile audiences.

· Use Google Analytics, Looker, Zapier, and GTM to measure and report campaign results.

· Stay informed on industry best practices and trends in mobile performance marketing.

Requirements:

· Experience in managing mobile app marketing campaigns.

· In-depth knowledge of Meta, Google Ads, Snapchat, and TikTok ad platforms.

· Strong analytical skills with a focus on performance metrics like CPI and ROAS.

· Proficiency in tools like Google Analytics, Looker, Zapier, and GTM.

· Ability to collaborate across teams and manage multiple campaigns.

· Creative thinking and data-driven decision-making.

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