We’re looking for a talented Lifecycle Marketing Specialist to be a core member of the Marketing Automation team. As Lifecycle Marketing Specialist, you will play a crucial role in supporting the execution of carsales’ lifecycle strategy for buyers and sellers. You will be part of a team responsible for discovering, designing, and delivering personalised journeys across multiple channels.

Role Description

• Help develop lifecycle strategies across our consumer experience, understand who our customers are and what they need to make buying and selling a great experience.
• Support the creation and optimisation of consumer marketing lifecycle strategies alongside Marketing Automation Specialists. Help deliver activity throughout all stages of the customer lifecycle, including onboarding, nurture, cross-sell, upsell, retention, and win-back. This includes helping define customer segments, mapping customer journeys, and identifying opportunities for engagement and conversion.
• You will help with new journeys and optimising existing ones, requiring you to identify the touchpoints customers need across multiple channels (email, push, in-app)
• Craft key messaging and content with a focus on personalisation and relevance, ensuring all customer communications are on-brand, and using our tone-of-voice.
• Have a test and learn mindset, with a focus on continual optimisation. Building out hypotheses to test throughout the lifecycle.
• Work closely with relevant marketing and product teams to build and run communication programs for lifecycle segments. 

What are we looking for:

If you are passionate about customer journeys and delivering personalised experiences then this is the role for you. 

• Relevant experience within a marketing department, including lifecycle marketing or marketing automation design and setup.
• Experience supporting digital customer experiences that drive engagement and profitability, with recent examples demonstrating campaign strategy and ROI.
• Experience with marketing automation platforms is a plus.
• Great written and verbal communication skills with a flair for copywriting and eye for effective design 
• Knowledge of go-to-market project management with strong organisational skills and customer centric focus.

A few other things we want to let you know about... 

• carsales is an equal opportunity employer and we pride ourselves on fostering a diverse and inclusive workplace. We encourage everyone of all ages, genders and backgrounds to apply. If you’re a candidate with a disability or you need some adjustments to be at your best, let us know how we can provide you with additional support. 
• We know how important keeping that balance between work/life is and have a range of flexible working options on offer, including part time work. We are open to this conversation during our recruitment process - if you want to know more just ask. 
• We are a proud Circle Back Initiative Employer which means we are committed to responding to every job applicant. 
• Successful candidates joining the carsales family are required to undergo a National Police Record check and must have full-time Australian working rights on an ongoing basis. 

So come and join our team - because every role is a big role in our plans to go big

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