• Oversee private label category revenue and profitability, managing end-to-end performance and growth.
• Define the vision, strategy, and product roadmap for the private label portfolio.
• Leverage customer insights to develop strategies that meet the needs of various customer segments, engaging through multiple channels as necessary.
• Design and manage pricing and promotional strategies to drive trials and foster sustainable customer retention for private label products.
• Forecast and track private label sales and key performance indicators (KPIs), sharing performance updates with cross-functional teams to identify growth opportunities and address challenges.
• Collaborate with supply and demand teams to forecast new private label product volumes and ensure consistent availability.
• Work with marketing teams to support new private label launches and ongoing campaigns.
• Stay informed on industry trends, customer preferences, and competitor offerings, conducting research and gathering insights to inform private label strategy and decision-making.
• Partner with Sourcing, Procurement, Quality Assurance, and Operations to address private label product-related issues, manage excess inventory, and resolve shortages in a timely manner.

Required Education, Knowledge, and Skills:

• 
  Bachelor’s degree in Business Administration, Marketing, or a related field; an advanced degree is a plus.
• 6+ years of experience in category management, product management, or brand/private label management in a fast-paced environment.
• Strong expertise in managing category revenue, profitability, and performance metrics.
• Proven ability to develop and execute private label category strategies, including product roadmaps and pricing plans.
• Excellent analytical skills to interpret customer insights, sales data, and KPIs to drive informed decisions.
• Strong understanding of marketing and trade marketing strategies, including campaign development for new product launches and ongoing promotions.
• Exceptional communication and collaboration skills to engage with cross-functional teams and stakeholders effectively.
• Proficiency in data analysis tools, CRM platforms, and advanced Microsoft Office applications (Excel, PowerPoint).
• Highly organized with the ability to manage multiple priorities in a dynamic environment.
• Results-driven mindset with a focus on innovation, problem-solving, and continuous improvement in private label growth.
  

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