Job Title: Senior Marketing Executive

Company: Meras

Location: Heliopolis, Cairo, Egypt

Job Type: Full-time

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Job Summary

Meras is seeking a results-driven and creative Senior Marketing Executive to lead our marketing efforts and drive business growth.

The ideal candidate will be responsible for developing, implementing, and executing strategic marketing plans that attract potential customers and retain existing ones.

This role requires a mix of strategic vision, hands-on execution, and strong analytical skills.

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Key Responsibilities

Strategy & Planning

• Develop and implement marketing strategies aligned with company goals.

• Plan and execute multi-channel campaigns (digital, traditional, and content marketing).

• Conduct market research to identify trends, opportunities, and competitors.

• Manage and optimize the marketing budget efficiently.

Campaign Management & Execution

• Oversee the creation of high-quality marketing content across all platforms.

• Manage social media, website, and email marketing to ensure consistent branding.

• Collaborate with internal teams (Sales, Product, Design) to align marketing goals.

• Plan and coordinate marketing events such as webinars, trade shows, and product launches.

Performance & Reporting

• Track and analyze campaign performance using KPIs and ROI metrics.

• Prepare regular reports and insights for management.

• Use analytics to refine and improve campaign effectiveness.

Brand & Leadership

• Maintain and evolve the company’s brand identity.

• Mentor and support team members to achieve excellence.

• Stay updated with the latest marketing tools and trends.

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Qualifications

• Bachelor’s degree in Marketing, Communications, or Business.

• 5+ years of experience in marketing, including leadership or senior roles.

• Proven experience in managing SEO/SEM, social media, email marketing, and digital advertising campaigns.

• Strong analytical and creative thinking skills.

• Excellent communication, interpersonal, and project management abilities.

• Proficiency in analytics tools such as Google Analytics, Meta Ads Manager, or Adobe Analytics.

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What We Offer

• Competitive salary and benefits package.

• Opportunities for career growth and professional development.

• A dynamic, collaborative, and supportive work environment.

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