Job Description

Roles & Responsibilities

MAJOR ROLE & RESPONSIBILITIES

• Design and develop brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
• Manage brand strategies and plans execution and budgets planning and consumption.
• Oversee the production of advertisements, promotional materials and mail or SMS campaigns.
• Building brand awareness and increasing brand value and profitability
• Oversee new and ongoing online and offline marketing and advertising activities.
• Plan and execute marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
• Plan and execute all communications and media actions on all channels, including online and social media.
• Seek opportunities and come up with innovative marketing ideas.
• Keeps marketing team, project leaders and different departments well informed with projects news.
• Manage agencies/suppliers and insure premium productivity.
• Manages day-to-day operational aspects of the projects marketing plan.