نوع العمل : عمل جزئى
الخبرة : 0-3 سنة
الراتب : Not Mentioned
المكان : Cairo , EG
الخبرة : 0-3 سنة
الراتب : Not Mentioned
المكان : Cairo , EG
About the job
An experienced, hands-on Digital Marketing Specialist is
needed to lead our demand generation and marketing automation
initiatives for a financial services company with multiple business
lines in the United States.
- Strategy, Branding & Value Proposition Development
- Marketing Plans & Initiatives
- Demand Generation & Marketing Automation Strategies
- Client Journeys, Channels & Funnels
- Budgets
- Reporting & Analysis
- Success Measurement (i.e. closed sales, gross revenue, net profit)
- Design and build websites, landing pages, data capture forms, and other digital properties
- Create targeted demand generation, lead nurturing & brand awareness
- Build
social media, viral marketing, affiliate marketing, inbound marketing,
public relations, SEO, SEM, pay per click and other campaigns - Develop
and create direct response marketing, lead scoring, lead ranking, lead
routing, lead nurturing, demand generation, online sales funnel,
marketing automation, and other campaigns - Design and manage CRM and digital marketing system automation buildout and campaign execution
- Develop
and create nurturing and drip campaigns, customer education programs,
online webinars, customer retention programs, data and target list
mining, list identification and management, other strategies and
techniques - Drive the writing and creation of financial related
content with a compelling marketing message and call to action;
including, articles, blog posts, marketing pieces, breaking news and
updates and related content - Marketing All Campaigns
- Results Reporting
- Marketing Calendar Management
- Forecasting & Campaign goal setting
- Marketing Program Refinement
- CRM System Refinement
- Budget Management
- Reporting & Recommendations
- Experience building digital marketing platforms and programs is mandatory
- Ability to configure and align systems digital marketing programs with CRM systems is required.
- Proficient
use of Microsoft Excel, Word, Outlook, PowerPoint, Adobe Creative
Suites, InDesign, Illustrator and Photoshop, WordPress, Optimize Press,
HTML, Google, Bing, and Other Search Engines - Social Media, Audio & Video; including, posting, metatags, production, and editing
- Ad Programs; including, Google, Bing, LinkedIn, Facebook
- Effective verbal and listening communication skills
- Strong interpersonal skills and proficiency in oral and written English
- Some coding experience is highly desired
- Problem Solving/Analysis/Recommendations
- Financial marketing experience in a regulated industry (broker/dealer, registered investment advisor, banking or equivalent)
- Flexibility, time management, and team player
- Own work equipment (laptop or desktop PC) with WINDOWS Operating System (OS)
- Stable internet connectivity
- USB noise-canceling headset
- Can start immediately and work in Pacific Standard Time (PST)
- Opportunity within a company with a solid track record of performance